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About BCBGMAXAZRIA: BCBGMAXAZRIA was built in Paris in 1989 on the expression of “bon chic, bon genre.” The phrase stands for the idea that a good attitude is the basis of good style. Shortly after its discovery, the brand moved to Los Angeles where the brand kept true to its European standards offering quality and luxury designs at contemporary prices. BCBGMAXAZRIA Watches Aiming to capture the best moments in fashion and make them wearable BCBGMAXAZRIA is a brand, an aesthetic and an attitude, inspired by the evolving landscapes of culture, art and design. We’re classic European sophistication with a modern American twist. And we’re high fashion and global style within reach. We believe confidence is the cornerstone of every great look, and we want all women to feel beautiful and empowered, no matter what they’re wearing. Read more